Fuller, Smith and Turner has announced they will be sponsoring the Bocuse d’Or UK Academy, the organisation set up to represent Team UK in the global cooking competition Bocuse d’Or.
Bocuse d’Or, created in 1987 by world renowned chef Paul Bocuse, is the largest and most prestigious cooking competition in the world. It brings together 24 young chefs from around the world to showcase the promising talent of chefs globally every two years in Lyon. Chefs battle it out for two intense days of competition, and it is a huge celebration of the culinary arts. The UK has been represented in the final in every year since inception and achieved a best result to date of fourth place.
Fuller’s is already renowned for its real food cooked by real chefs under the Fuller’s Kitchen brand and the Fuller’s Chefs’ Guild, formed in 2015, provides the ongoing development of Fuller’s chefs. The new partnership with UK Academy means Fuller’s Chef’s Guild gain access to a unique body of the country’s leading chefs. This will in turn, continue to inspire and further develop the Fuller’s network of chefs and differentiate the customer offering delivered by Fuller’s Kitchen.
Paul Dickinson, Fuller’s Director of Food said, “At Fuller’s, we are thrilled to partner with the Bocuse d’Or UK Academy. The chefs who make up the Academy rank among the best in the world. Fuller’s chefs going through the Fuller’s Chefs’ Guild, from apprentices to Executive Chefs, will have a unique opportunity to benefit from the guidance and wisdom of these industry legends. In turn, we can expect to meet and exceed our customers’ growing expectations for delicious, seasonal food created by highly trained and experienced chefs.
“Reflecting Fuller’s commitment to food, the partnership also makes Fuller’s the obvious choice for young people who seek high quality training for a rewarding career in professional cooking.”
Simon Rogan, UK Academy President said, “The UK Academy is hugely excited to partner with Fuller’s, an iconic British brand, in pursuit of the goal of getting a British chef on the podium for the first time at the Bocuse d’Or competition.
Everybody knows there’s a chef shortage in the UK right now and we applaud Fuller’s commitment to training chefs to bring people into the industry and raise the standards of professional cooking – the chefs of the UK Academy are excited to be a part of that journey too. Only though the support of the likes of Fuller’s can the UK get a candidate on the podium. We hope this partnership might even inspire a Fuller’s chef to apply for the opportunity to compete.”